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Men's socks, women's socks and tights manufactured in France

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Our history

Bleuforêt is a young brand with an already rich history! Originally associated with one of the greatest names in French lingerie-hosiery, over the years, Bleuforêt has managed to gain independence and distinguish itself by focusing on quality, and creativity.

  1. 1994
    CREATION OF THE COMPANY

    The Tricotage des Vosges company was created and the production site Vagney, which was supposed to be closed down, was taken over by Jacques Marie. It was devoted to the manufacturing of quality socks for Men and Women and became a sub-contractor of DIM.

     
  2. 1995
    CREATION OF THE BLEUFORÊT BRAND

    The Bleuforêt brand was launched and its name conjured up the blue summit of the Vosges montains. The brand started to be retailed in department stores such as Printems, Galeries Lafayette, BHV, Samaritaine or Bon Marché.

     
  3. 2000
    START EXPORTATION

    Bleuforêt socks are now sold worlwide in Department Stores in 7 countries : from Canada to Sweden including Italy.

     
  4. 2003
    ONLINE SALES

    Bleuforêt socks are sold online thanks to a brand new website.

     
  5. 2005
    NEW GENERATION OF TIGHTS

    Bleuforêt launched a brand new collection of tights in velvet cotton for soft and warm effect.

     
  6. 2009
    BLEUFORÊT IN HYPERMARKETS

    Bleuforêt spreaded its retail channel to hypermarkets with a different collection of socks from the one sold in department stores.

     
  7. 2010
    TAKE OVER OF OLYMPIA COMPANY

    Tricotage des Vosges took over a company specialised in socks business called Olympia. 30% of Olympia's production is relocated in the Vagney plant.

  8. 2013
    6 MILLION SOCKS PRODUCES EACH YEAR

    Tricotage des Vosges group produces 6 million socks per year. The turnover accounts for 25 million with 2 brands.

     

Nature

Nature at the heart of the brand!

Bleuforêt is closely associated with a region. The Vosges mountains area of which the forests and the famous "blue line" inspired our name- evocative of an intimate connection with nature. Because one should not make such a beautiful name lie, our health, safety and environment policy has always strived to be exemplary in terms of responsibility to our surroundings and its inhabitants.

Whenever possible, for reasons of reliability and responsiveness, but also for the sake of preserving jobs, we favour regional suppliers, French or European manufacturers if there is no domestic producer. All our packaging is made and printed in the Vosges.

Our products are made ​​from dyed yarn from Europe, giving priority to noble and natural materials: cashmere, angora, merino wool, long fiber cotton, silk ... They are knit on high technology looms made ​​in Italy according to our specifications. We mainly use the electricity from our own hydroelectric plant, fuelled by the Moselotte River which flows alongside our buildings. For heating, we have chosen natural gas, less polluting than fuel oil.

Bleuforêt closely involves its employees in the continuous improvement of production and work processes.  In particular to reduce awkward postures, risk situations, break the monotony and promote accountability.

 

The origin

When the origin becomes a label!

What is luxury? A state of mind. A requirement. Attention to detail, even something intangible. Mostly intangible.  Something that inspires confidence. Absolute control of the product, from conception to delivery. Respecting tradition. The necessary implication of the eye and hand. The rejection of mediocrity and pride in a job well done. The ability to question our certainties, never our convictions.

These qualities, based on design and manufacturing in France, allow us to promise season after season that we will follow closely fashion and its whims. This, along with a record high responsiveness of circa 10 days, regardless of the quantity, a few dozen to several thousand units, with a service rate of 98%. Our customers are not fooled, in supermarkets, in selective distribution or on the Internet in France and in the export markets where we generate 30% of our turnover.

Every year we reinvest on average 5% of our sales in our product. A strategy whereby, for example, we can use very fine gauge knitting circular machines, that can manufacture stitched seamed products. We also have an ERP system (Eureka), which improves the continuous production. Similarly, our semi-automated finishing lines free our operators from low value-added tasks. They can concentrate more independently on various operations requiring more expertise.

This means nothing to you, that’s to be expected. What you see is that our products are knitted more finely. That our motives are incomparably more refined. That our products do not cling; no seam hinders your comfort. And they are made in a consistent quality despite the great diversity of our range, and faster. So yes, made ​​in France is a luxury. But this luxury is precisely what is expected from us.

 

Innovation

Innovation is timeless!

Each year, nine months before the range is displayed on the shelves, Bleuforêt reinvents itself with more than 140 new designs and 450 new colours, conceived and designed by our stylist. Our design studio is located at Place des Victoires in the heart of fashionable Paris. A strategic position in order to identify the main themes of upcoming fashion, thanks to a few precursory signs, detected by the trend studios or an unprecedented detail spotted on the street.

The collection is renewed twice a year at the end of a trends collection cycle, a pre-selected then a final adoption collectionthat is specific to the fashion world. A feat made ​​possible by the complicity and responsiveness in our research and innovation department, which employs no fewer than 15 people on our production site in Vagney in the Vosges region, almost 9% of the factory workforce.

The intelligence gathered, technical innovation, but also the experience of decades of production are mobilized by the R & D teams to meet the technology challenges, the imagination of the fashion designer and the need to constantly renew and keep in favour the various marketing channels.

Lamés effects, shimmering, transparency, glitter, neon colours or subtle effects of texture and surface: what fashion wants Bleuforêt must achieve for our customers, without sacrificing the comfort and the quality of the product.